Florence Marine X

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We are Florence. Founded in partnership with 2X World Champion surfer and Olympian, John Florence, we provide modern utilitarian equipment for all sport conditions.

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Modern utilitarian equipment tested and approved by 2X World Champion Surfer John John Florence. Featuring boardshorts, UPF tops, shorts, and more. Shop Now.
Up to 5.0% Cash Back

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Sign up for our email list to receive 15% off your first order.
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Equipment for All Sport Conditions. Founded by 2X World Champion Surfer John John Florence, Florence Marine X delivers precision-engineered utilitarian equipment for all sport conditions. Learn more.
Up to 5.0% Cash Back

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Durability meets sustainability in equipment built for modern sport conditions. FLORENCE provides utilitarian gear, from boardshorts to UPF tops, shorts and more, all built for your optimal performance.
Up to 5.0% Cash Back

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Become a member and receive 10% credit towards all future purchases.
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Unlock 25% off for being a medical professional.
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Currently enrolled students receive 25% off Florence with student validation.
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Unlock 25% off for being a first-responder.
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Unlock 25% off for being a member of the Military.
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About Florence Marine X

We are Florence. Founded in partnership with 2X World Champion surfer and Olympian, John Florence, we provide modern utilitarian equipment for all sport conditions.