Founded in 2000 by second generation eyewear category leaders, ELECTRIC is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture.
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Founded in 2000 by second generation eyewear category leaders, ELECTRIC is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture.