Helzberg Diamonds is a family of jewelry stores from the heartland of America that has touched the hearts of millions. After a century of service, the Helzberg name has come to stand for quality, knowledge and trust. But most importantly, at its very core, Helzberg Diamonds stands for love. Helzberg Diamonds believes in the power of love. It celebrates it every day with precious items that are perfect for every occasion and any reason.